house of dots

LEGO X WALALA / LEGO DOTS LAUNCH

This wasn’t just an installation, it was the global launch of LEGO DOTS, a brand-new creative material designed for a more imaginative kid, offering open-ended play with no instructions, only inspiration. The idea was to reimagine a house as a vibrant, immersive canvas built entirely from DOTS, bringing the product’s spirit of limitless creativity to life at scale.

I led the creative execution from branding and key visuals to digital assets, print, merchandise, and the website, making sure every touchpoint felt as bold, playful, and expressive as Walala’s signature patterns. We transformed eight shipping containers into five rooms: living room, kitchen, bedroom, bathroom, and disco, covering every surface with over 2 million LEGO DOTS.

It was a never-been-done-before experience that took the LEGO brand into a whole new dimension, delivering a world of play through art and design for both children and grown-ups. The collaboration generated global reach and overwhelmingly positive sentiment, both from visitors in person and audiences online. Loud, joyful, and unapologetic, every asset invited people to dive in, play, and take home their own piece of the magic.