LEGO x Levi’s

LEGO × Levi’s was all about turning clothing into a creative playground. Two brands built on self-expression came together, and our job was to make that fusion feel fresh, bold, and unmistakably theirs. I worked directly with Levi’s in-house Art Director to develop the identity and roll it out globally, merging LEGO’s colour and play with Levi’s heritage and edge. From the first mood boards to the final campaign assets, every touchpoint invited people to personalise their denim and make it truly their own.